2020-02-23 20 13 19 A sample of Miracle Whip in the Parkway Village section of Ewing Township, Mercer County, New Jersey. Miracle Whip is a sauce condiment manufactured by Kraft Heinz and sold throughout the United States and Canada. Premiering at the Century of Progress World’s Fair in Chicago in 1933, Miracle Whip soon became a success as a condiment for fruits, kraft singles, and salads.
According to Kraft archivist Becky Haglund Tousey, Kraft developed the product in house, using a patented “emulsifying machine”, invented by Charles Chapman, to create a product that blended mayonnaise and less expensive salad dressing, sometimes called “boiled dressing” and “salad dressing spread”. While stating that Kraft did buy many salad dressings, Tousey disputes the claim that X-tra Fine was Miracle Whip. Since 1972, Miracle Whip has been sold as Miracel Whip in Germany. It was formerly produced by Kraft Foods, and is now made by Mondelēz International, in Bad Fallingbostel. Six Flags announced a new partnership with the Miracle Whip brand in 2009. In the late 2000s and early 2010s, Miracle Whip attempted to appeal to younger audiences, with Miracle Whip advertising features prominently in the Electronic Arts video game Skate 3, including a dedicated trick, contest, and an achievement called Don’t Be So Mayo.
In 2018, the town of Mayo, Florida, temporarily changed its name to Miracle Whip as a promotional stunt. The Oxford Companion to American Food and Drink. American chamber of horrors: the truth about food and drugs. KRAFT MIRACLE WHIP Dressing Original 30 fl.